God in a Box

“God in a Box” is a satirical multimedia installation that explores the commodification of belief and the omnipresence of pseudo-spirituality in contemporary consumer culture. At the center of the piece stands a vending machine—deified, bathed in mystic light, and transformed into a modern altar. Employing a blend of astrological color palettes, immersive projection mapping, and ambient lighting, the installation evokes the atmosphere of a new-age temple, blurring the boundaries between ritual and routine. The vending machine, adorned with customized marbled beverage cans, suggests that even the most mundane objects can be cloaked in divine symbolism when framed within the right aesthetic. Each can, with its swirling psychedelic design and cryptic labeling, plays on the idea of “cosmic consumption”—implying that transcendence, fate, or even destiny can be purchased, one drink at a time. The work critiques the growing intersection of spiritual consumerism, astrology-driven aesthetics, and technological fetishism. By sacralizing a commercial object, it prompts viewers to reconsider where faith is placed in an era where algorithms replace oracles, and brand loyalty echoes religious devotion. Ultimately, God in a box can ask: If everything can be divine, is anything sacred?